Hemingway Status Hijacker

Background

Membership of the Ernest Hemingway Foundation of Oak Park had fallen off, particularly among young people. Sadly, the name “Ernest Hemingway” no longer held the same clout for young people, who were unaware of Hemingway’s literary genius, as well as his notorious adventures. The Foundation needed a way to refresh interest and garner attention for one of history’s greatest writers within a target audience that lacked awareness and interest.