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Signs of Progress

Claro

Issue 36 | September 2015

Background

Claro wanted to grow market share in rural areas. The person who decided which services the family did and did not need was usually the housewife. She was the mainstay of family life, often unseen and unpaid for her work.

Because paying for TV was not cheap, Claro wondered whether they could help these women in rural areas create their own successful micro-economies.

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