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The World's First Baby Marathon

Huggies (Kimberly-Clark South Africa)

Issue 45 | December 2017

Background

Turns out babies move around way more than anyone has ever realised. Studies suggest that once babies become mobile, they can cover up to 4.2km in a single day. Huggies® wanted to bring this fact to life and show parents that their moving babies need nappies designed specifically for the job. Think about it. You wouldn’t run a marathon in a pair of jeans, would you? Well, the same principle applies to diapers. This is the logic that underpinned The World’s First Baby Marathon.

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