Handbag Dyetonator

Background

Snatch thefts were a rampant threat to Malaysian society. In January, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. In 2016, snatch thefts increased 36% nationwide.

The most common targets were women walking alone. Victims lost more than their possessions. Sometimes they were injured, or even killed, as a result of the attacks. Yet, because the thieves struck and disappeared fast on motorbikes, they were rarely caught.

Local sportswear brand Ash Be Nimble, which held empowering women at its core, wanted to do something about this increase in crime.