Moments

Background

Alzheimers was one of the more common forms of dementia, representing 50% to 70% of all cases.

How do you wake up the global community, both young and old, regarding this issue?

There was a simple insight: Alzheimer's Day (21st of September), was often forgotten by most people, so suffering from the major symptom of the disease.

Life is made out of little moments. Every time we remember them, we relive them with the same intensity. Either because we feel nostalgic or because we miss those times that never return. But for some people those moments fade away, forever.