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KFC Australia

Issue 54 | March 2020

Background

Online ordering was an increasingly important sales channel in the fast food industry. KFC had previously successfully launched its own app, but now faced two challenges: One, 77% of app users uninstalled within three days. Two, in-store staff had not become entirely converted to in-app ordering. The task was to find a radically different way to attract (and keep!) app users and increase staff engagement.

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