Online & Digital

Secret Menu

KFC Australia

Issue 54 | March 2020


Online ordering was an increasingly important sales channel in the fast food industry. KFC had previously successfully launched its own app, but now faced two challenges: One, 77% of app users uninstalled within three days. Two, in-store staff had not become entirely converted to in-app ordering. The task was to find a radically different way to attract (and keep!) app users and increase staff engagement.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

Now Open For Entries
Deadline 1st May

Enter Now

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read