Then came a lot of sheep

Background

The elections to the European Parliament were just around the corner. From 22-25 of May, 375,000,000 Europeans had the opportunity to cast their votes. For a large number of young Europeans, this was their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.