Then came a lot of sheep
European Parliament
Issue 32 | September 2014
Agency
Ogilvy Brussels
Creative Team
Executive Creative Director: Sam De Win Copywriter: Sam De Win Art Director: Seb De Roover
Production Team
Production: Czar.ve Director: Koen Mortier
Date
May 2014
Background
The elections to the European Parliament were just around the corner. From 22-25 of May, 375,000,000 Europeans had the opportunity to cast their votes. For a large number of young Europeans, this was their first time to vote. To remind these first-time voters about the elections, the European parliament asked Ogilvy Brussels to develop a video that can best be described as a hybrid between a music video and a short action movie.
Idea
The video showed a young guy queuing in a dreary polling station. Just as he’s about to cast his vote, he bumped his head. This was followed by a sequence of rather strange events, starring a flock of sheep in the lead role.
The video targeted first-time voters in all 28 EU member states –a challenging undertaking and a lot of sheep.
Results
2,342,637 views on youtube