Would you answer this suicide call?
De Zelfmoordlijn1813
Issue 33 | December 2014
Agency
Ogilvy Brussels
Creative Team
ECD: Sam De Win Creative Team: Brigitte Bourgeois & Nathalie Strybos Agency Producer: Bruno Dejonghe Head of reputation: Tomas Sweertvaegher
Production Team
Film production company: TRS Director: Jan Boon Executive Producer: Frederik Zaman
Other Credits
Account Team: Audrey Laurent, Elise Carpentier,
Date
September 2014
Background
Every year 1,150 people in Flanders commit suicide. That's why the Suicide Prevention Hotline was looking for a recruitment campaign to strengthen their team...
Idea
How can you find the ideal candidate for the suicide prevention hotline? A phone was placed on the old market in Leuven and they let it ring... what happened next was filmed... On september 10 (world suicide prevention day) the film was released on social media... https://www.youtube.com/watch?v=D3jRlYiP030
Results
Right now (2 days after the release) the 'zelfmoordlijn' already has 300 applications which is amazing since right now they only have 80 volunteers working for them. It made it to prime time news on Belgian Nationale Television for 3 minutes. The 3 biggest national newspapers devoted an article (online & offline) on the campaign. National radiostations interviewed people from 'de zelfmoordlijn' and generated a lot of PR. More results to come I guess...