First Call Fund / Fuelling Imaginations
Arts Centre Melbourne
Issue 25 | December 2012
Arts Centre Melbourne believes every Australian child should have access to the performing arts. So each year they give disadvantaged children the opportunity to see live performances through the First Call Fund. Their objective was to raise $34,000 for this cause but with many other charities focusing on graver and more urgent issues, it was important to find a strong hook to help this cause stand out.