Dupé

Background

Yarra Valley water was the largest of Melbourne's three water providers, catering for over 1.7 million people.

Melbourne tap water was among the purest in the world yet Australians were spending $600 million each year on bottled water. Not only was this expensive at $3 per one litre bottle, it was a huge strain on the environment. For starters, it took three litres of water to produce one litre of bottled water.

Yarra Valley Water designed their 'Be Smart Choose Tap' programme to highlight the many benefits of water from the tap rather than water from the supermarket.