The Gift That Keeps On Giving
Ogilvy Christmas Card
Issue 26 | March 2013
Every year, people in corporate jobs are inundated with generic, mass-produced Christmas gifts that they don’t want and can’t use. Seriously, when was the last time someone needed a branded letter opener or paperweight?
This year, Ogilvy faced the challenge of delivering a Christmas gift that their 1,200 recipients would all appreciate. So they made something everyone could use – even if they hated it.
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