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The Gift That Keeps On Giving

Ogilvy Christmas Card

Issue 26 | March 2013

Background

Every year, people in corporate jobs are inundated with generic, mass-produced Christmas gifts that they don’t want and can’t use. Seriously, when was the last time someone needed a branded letter opener or paperweight?

This year, Ogilvy faced the challenge of delivering a Christmas gift that their 1,200 recipients would all appreciate. So they made something everyone could use ­­– even if they hated it.

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