Background
Far from their glamorous and chic image, Parisians are also known for a habit they’ve adopted through the ages: peeing in public. Although illegal, the act is multiplying and the cleanup treatment is expensive.
That train stations, unfortunately hotspots for these incivilities, was not lost on the Nudge Unit of SNCF, whose responsibility it is to think up ways to nudge a desired behavior to improve different aspects of the client experience. La gare des Mureaux was one of the worst cases across the network and something had to be done about it.
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