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Print Power

Issue 30 | March 2014

Background

Print Power is a collective campaign promoting the use of advertising in magazines and newspapers, customers magazines and direct mail. Their target group consists of marketing and advertising professionals among advertisers and agencies. Print Power operates in 13 countries in Europe. Sensory marketing and sensory print has become more important in the marketing mix. Research from Brandsense and Martin Lindstrom concluded that triggering more than three senses increases the effectiveness with 70%

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