Volvo Lifesaver
Volvo Car Nederland
Issue 54 | March 2020
Agency
Ogilvy Social.lab Amsterdam
Creative Team
Executive Creative Directors Michael Jansen, Tolga Bu¨yu¨kdoganay Creative Directors Gijs Sluijters, Joris Tol Creatives Rens Quirijnen, Stephan Gonnissen
Production Team
Design Paul Duijser Production company Smarthouse Films
Other Credits
Account Team Carla Senf, Esther de Kok, Simone de Haan Client Marketing Manager Joyce Schellevis Digital Marketing Managers Reinier Bonebakker, Tanja Stomp
Date
December 2019
Background
Volvo's vision was that from 2020 no-one should get killed or seriously injured in a new Volvo car. The ambition expanded from saving the lives of people inside their cars to saving lives outside them.
Volvo On Call was a mobile app that kept Volvo drivers connected to their cars. They could lock and unlock doors, remotely, send destination codes ahead of a journey, start and warm their cars on cold mornings, and get help in an emergency.
Idea
Every year in the Netherlands, 17,000 people suffer from a cardiac arrest. If resuscitation with an AED (automated external defibrillator) starts within six minutes, the chances of survival increase significantly.
But unfortunately, defibrillators are not always close to hand and the average arrival time for an ambulance is nearly 10 minutes.
Volvo chose 20 public servants who owned a Volvo with Volvo On Call.
They equipped these drivers’ cars with defibrillators and connected them to the national heart attack call centre, HartslagNu (HeartbeatNow).
Starting in the North-East of rural Holland, now when someone has a cardiac arrest, messages are sent automatically to nearby Volvo drivers, who can get rapidly to the scene.
‘Lifesaver’ was launched with a film that told the story of Rick, who had been saved by a Volvo driver. From that, hundreds of Volvo owners volunteered to be lifesavers and their names have been placed on a stand-by list for rollout to additional regions and the ANWB.
Results
Unknown
Our Thoughts
This is another example of how the internet of things is transforming your car into a 70mph computer. It’s an idea that underscores Volvo’s brand credentials as the safest car on the roads. But it also tells us something of how modern the brand is.
If your new Volvo can be connected to a national health service, then it is obviously going to be able to do a host of other smart things in terms of navigation and diagnostics. There are already insurance companies that can track where you drive, when you drive and how you drive to charge you premiums based on your actual usage of your car. And there are already systems that can predict traffic jams and help you avoid them. You get the feeling that Volvo will be at the cutting edge of these new developments in technology, which is not a bad place for the brand to be.