Online & Digital


IKEA Belgium

Issue 54 | March 2020


Every two seconds, a fan shared a photo of his IKEA interior on Instagram. In total, some 11 million posts had been uploaded. For IKEA, this kind of UGC was an important connection with the brand’s fans and an endless source of authentic content. In 2020, IKEA Belgium wanted to strengthen this bond and the use of the #monIKEA and #mijnIKEA hashtags on Instagram.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read