Menu
Mail & Door Drops
 

Boris Dlugosch release

Paul Crowther

Issue 27 | July 2013

Background

Kontor, the world’s biggest dance-music label, wanted to promote the new Boris Dlugosch release to the advertising industry. But they were targeting the world’s most un-impressible audience: agency creative directors. These guys either pass promo CDs onto their secretaries or, more often, just bin them.

They had to find a way to get through to every single one of them, so that they would actually listen to the new Kontor release.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.

Share

People Also Read