A modern fairy tale
Shoes Shoes Shoes
Issue 24 | September 2012
Shoes Shoes Shoes is a Malaysian independent shoe label with a niche clientele of career women. The company wanted to build a distinctive brand image for itself and drive footfall into its two small boutiques.
Insight: Girls grow up with two obsessions: finding Prince Charming and shoes. Modern women may not have time to search for love but they always make time for some retail therapy.