Menu
Outdoor & Events
 

SAY IT WITH CHOCOLATE

Kraft Foods Malaysia

Issue 28 | September 2013

Background

Chocolate was often an impulse purchase and brands had constantly sought ways to talk to shoppers in-store to get them to pick up their products on the spot. Cadbury, however, believed they needed to go beyond traditional advertising and its themed point-of-sale material.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read