Outdoor & Events

Augmented Reality Mugs

Philips Taiwan

Issue 25 | December 2012


Over 73% of Taiwanese men prefer the clean-shaven look to any type of beard and stubble. So, if Phillips was to increase penetration of their Grooming Kits, they were going to have to initiate more men in the art of facial hair.

The budget was small though the ambition to encourage trial was not.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 63