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Make The Move

Mondelez International

Issue 35 | June 2015

Background

Lacta chocolate has long been positioned as the chocolate of love, the sweetness of its taste likened to the sensation of falling in love.

Previous campaigns had inspired young people to think about love but in 2015 the brand wanted to help them actually find romance.

Both a problem and an opportunity was the fact that the bar was no longer wrapped in paper, on which Greeks were accustomed to writing love messages, but in plastic, on which it was difficult to use a pen.

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