Issue 15 | June 2010
Software developers get invited to lots of conferences.
As IBM was hosting the Rational Software Conference of 2009 their challenge was to connect with developers in a unique, meaningful way. IBM had ambitious attendance goals but even more ambitious sales lead objectives.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email