App Nescafe Galao
Nescafe Galao Original
Issue 27 | July 2013
Agency
OgilvyOne Portugal
Creative Team
Creative Director: Jorge Coelho Art Director: Miguel Core Copywriter: Maria Joao Venancio
Production Team
Senior Web Developer: Joao Delfino (Ogilvy) Technology Partner: Thing Pink
Other Credits
Group Account Director: Vania Anastacio
Date
January 2013
Background
Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So Nestlé wanted to create a mobile App that helped people prepare for the day ahead.
Idea
How? It should all start the night before, so a unique alarm clock App was design:
The first alarm clock that goes off when it’s time to go to sleep.
Making sure you get your 8 hours of rest. The client wanted to evaluate the app success by number of downloads and samples requested.
Results
In only one month:
- 39.393 sample requests
- 244.108 page views
- 2.515 app downloads
And after 2 months:
One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.