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Lacta Facebook Application

Issue 19 | June 2011

Background

Lacta is the leading chocolate brand in Greece. Its advertising, targeting 18-24 male & females, has always been about people in "love", comparing the feeling to Lacta's sweet taste. Its slogan translates to "Lacta - The sweetest part of your life". The campaign’s goal was to promote Lacta’s Facebook page, and grow the number of fans and their engagement through Social Media.

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