Lacta, The Taste of Love

Background

Over the last ten years, Lacta chocolate has established a tradition of long-form storytelling around its core proposition that people share love when they share Lacta. In 2018, they moved the idea forward with a 73-minute sci-fi love story, ‘The Taste of Love’, which was released on Valentine’s Day. To create anticipation for the film, a teaser campaign was devised to help users collectively answer, "What is love?" using Artificial Intelligence.