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Vodafone Chocolate Mailer

Vodafone India

Issue 28 | September 2013

Background

India and the UK are the only two countries in the world where, if you want to change your mobile service operator, you have to contact your existing service provider to get a Porting Authority Code, which is then shown to the new provider, who can proceed to port your number across.

It places a lot of the work on the customer. So, many will need a good incentive to go through the process.

Vodafone wanted to make it worthwhile for high-value customers to move to their network.

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