Online & Digital


Love Matters

Issue 43 | June 2017


As the most popular genre among India's youth, Bollywood music has had a telling impact on behaviour and psyche. Lewd lyrics, however, had become a regular feature of 'item' numbers for big banner productions. And because they were masked by soul-stirring melodies, they had stopped mattering. Leading to the normalisation of women being objectified under the guise of playful song-dance routines. Love Matters, a global non-profit programme fighting gender-inequality, sought to address this. By waking audiences up to this reality. And through them, getting Bollywood to take a stand against including demeaning lyrics in its songs.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62