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Howler - Woofer Challenge

Honest Brew

Issue 46 | March 2018

Background

Honest Brew delivered craft beers from around the world to their customers in a tube they call 'The Howler'. They wanted to recruit new customers but did not have the budgets for advertising. However, what they did think they could do was to create conversations. Hence the brief: Get existing customers talking to their mates about Honest Brew.

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