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Innovation
 

Recycle the noise, silence the city

Peugeot

Issue 53 | December 2019

Background

In October 2019, Peugeot launched the new Peugeot 208 under the banner of ‘Unboring the Future’. More than a brand positioning, this was a business project. With the e-208 Peugeot was entering the electric car market for the first time and wanted to make a statement about its status as an innovator.

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