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Innovation
 

Electric Story

Audi

Issue 45 | December 2017

Background

Audi knew that the future of their business was electric and they began preparing the way with two new e-tron models, cars with two motors, electric and conventional, working in tandem to provide speed and economy.

Norway was the first country in the world where e-tron Audis could be pre-reserved.

Audi Norway wanted to let their target audience know about this in a way that was as innovative as the cars themselves.

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