1000 strokes
Amnesty International
Issue 56 | September 2020
Agency
Prophets
Creative Team
Creative Director: Sam De Win Copywriter: Wouter Huyghe Art Director: Ivan Moons
Production Team
Client Team: Griet Ryckeboer, Naomi Ansah Music: Mario Goossens DOP: Pieter Hellemans en Brent Van den Abbeele Director: Gerd Van Geel Grading: Tom Lemmens Account Team: Severine Vanoirbeek, Amber Verberckmoes
Date
June 2020
Background
In 2014 blogger Raif Badawi in Saudi Arabia was sentenced to 10 years imprisonment, 1000 floggings and a heavy fine. He was punished for making critical statements about the government and allegedly insulting Islam. On 9 January 2015 Raif underwent the first fifty floggings. Fortunately, international protest was able to prevent Saudi Arabia from carrying out the remaining 950 floggings. On 16 June 2020 Raif Badawi will be in prison for exactly 8 years. And Amnesty International won't just let that pass. Amnesty International is demanding his release.
Idea
In an inspiring online video, Mario Goossens, drummer of famous Belgian rockband Triggerfinger, makes the floggings rain down - 1000, to be precise. This video leaves no doubt about it: floggings come hard. Time now for Raif's release. Time for action on www.amnesty-international.be