#audivsgoose
Audi
Issue 48 | September 2018
Agency
Prophets
Creative Team
CD: Sam De Win Creation: Sam De Win Creation: Mickael Karkousse (GOOSE) Creation: Wim Reygaert Creation: Frederik Draulans
Production Team
Film Production Company: Caviar Director: Wim Reygaert DOP: Maximiliaan Dierckx Making Of: Bram Kempinck (camera), Pieter Dombret (motion) PR: RCA Manager GOOSE & Safari Studios: Hans Ascrawat Vinyl cutting (live): Daft Studios Vinyl Production: Dubplate.be
Other Credits
Strategy: Daan Richard Account Team: Amaury Thomas, Sofie De Clercq Client: Vincent Thys, Sofie Luyck, Frédéric Hurchon
Date
March 2018
Background
Racing is in Audi’s DNA. Sure, a machine like the Audi R8 is not the kind of car produced for a mass audience. But making its pretty looks seen and its powerful engine heard, makes people perceive Audi as the premium performance car maker it is. That’s why the decision was made to immerse an audience that’s quite young for Audi (24-30y) into the brand story. Using organic product integration in something that these ad-skipping people just love: electronic music by a popular and innovative band.
Idea
Did you ever hear a car sing? Belgian Electro Rock Group Goose latest track features a very special guest: The Audi R8 Coupé V10 Plus. There are enough videos of cars driving in the mountains or round a race track. So, why repeat that? Instead, the car was put on a podium. Just like a rock band. The track and the videoclip is a crossing between a live performance and an art installation where the band and the car challenge each other and ultimately create a complex interplay.
Results
Apple Music/Spotify: +10k Reach: 3.500.000 Engagement: 35k