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Audi

Issue 48 | September 2018

Background

Racing is in Audi’s DNA. Sure, a machine like the Audi R8 is not the kind of car produced for a mass audience. But making its pretty looks seen and its powerful engine heard, makes people perceive Audi as the premium performance car maker it is. That’s why the decision was made to immerse an audience that’s quite young for Audi (24-30y) into the brand story. Using organic product integration in something that these ad-skipping people just love: electronic music by a popular and innovative band.

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