Yellow Stickies Mailing

Background

In the Netherlands, you pay a staggering 42% tax on a new car. Up until recently, businesses had to pay the tax too, but could reclaim the money after three months. However, advancing the full amount up front, and the loss of three months interest, was considered punitive. In early 2007, the law was amended relieving businesses of the tax altogether, and thereby making the list-price of commercial vehicles considerably lower. At that time, Proximity Amsterdam were briefed with introducing the new commercial Jeep Commander in a 'very personal' way. No longer having to advance the tax should be the winning argument…