Ever After
Audi
Issue 46 | April 2018
Agency
Proximity Barcelona
Creative Team
Global Chief Creative Officer: Eva Santos Creative Director: Carles Alcon Creative Supervisor: Anna Soler Chopo Art Directors: Bruno Spagnuolo, Juan Cantero, Sonia Fernandez Copywriter: Edu Escudero
Production Team
Production Director: Maria Soler Chopo Animation Studio: post23 Animation Director: Jordi Garcia Art Director - Animation: Bor Arroyo Live action Production: Sr. Alce Live action Director: Fernando Trullols Santiago
Other Credits
Client Service Director: Amanda Muñiz Account Manager: Patricia Miret Supervisors: Laura Conte, Paulina Arana, Gisela Castellvell Strategic Planner: Patricia Urgoiti Communication Director: Laura Carrillo Musical Direction and Sound: Making Music In Silence Composer: Jesús Díaz (Music in Silence)
Date
December 2017
Background
The night before Christmas, a father tells a story to his daughter. Although the father tells a classic tale, the girl imagines a totally different story.
Idea
With this campaign, the idea was to raise awareness about how classic tales include gender stereotypes in their stories and, moreover, to claim the power of imagination to fight against these stereotypes.
Results
The short film has been making its way around the world and almost 8 million people have now been captivated by this fairy tale told differently to any other. Media all around the world have referred to the film (Spain, Mexico, Argentina, Philippines, France, Portugal, Uruguay, Venezuela, USA, UK, Australia, Germany, Peru, Bulgaria, Poland, Italy, Armenia, Turkey, Hungary, Russia, Sweden) and the brand has exported it to 28 countries.