Facing the Monster

Background

The kick-off of the project was an audiovisual piece that used the codes of horror films whose main aim is to help raise awareness of this fear. About 30% of Spanish drivers suffer from anxiety and 7% of them feel so much panic that it makes it impossible for them to drive. Together with CEA Foundation (European Automobile Commission), the brand offered psychological support and free practice sessions to drivers in Barcelona, Madrid, Seville and Bilbao with a limited number of enrollments starting in November.