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The Bad News

Vileda Espana SA

Issue 34 | March 2015

Background

The mop was a Spanish invention, which made housework easier for millions of people. Vileda had been making affordable mops for 40 years and wanted to mark the occasion in some way.

The problem was that mops were not in themselves very interesting. The challenge, then, was to find a way in which Vileda could capture media attention.

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