Broadcast, Press & Inserts
Font me I'm famous
FontShop
Issue 25 | January 2013
Background
Context : With 150.000 fonts, Fontshop is the first font retailer. Problem : Like most font stores its design is strict and impersonal. But the people who use Fontshop are mostly Art Directors & Web Designers - in two words: CREATIVE PEOPLE! Challenge : How can they excite creatives and motivate them to browse the Fontshop catalog?
