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Font me I'm famous

FontShop

Issue 25 | January 2013

Background

Context : With 150.000 fonts, Fontshop is the first font retailer. Problem : Like most font stores its design is strict and impersonal. But the people who use Fontshop are mostly Art Directors & Web Designers - in two words: CREATIVE PEOPLE! Challenge : How can they excite creatives and motivate them to browse the Fontshop catalog?

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