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Textual Harassment

Sony

Issue 2 | July 2008

Background

As a key player in the compact digital camera market, Sony was keen to maintain its strong foothold with the release of the T7, its ultra-slim digital camera. Proximity BBDO’s challenge was to encourage buyers of department stores such as FNAC, Carrefour etc. to stock the product, by presenting it to them in a fun, unconventional manner.

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