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Taxi Driver DM

Chrysler Group

Issue 4 | July 2008

Background

The official registration of the 300C as a taxi vehicle offered Chrysler the opportunity to speak to a new trade audience. Taxi drivers are old hands when it comes to automotive offers, and are constantly on the lookout for real and pragmatic benefits such as excellent financing terms and vehicle characteristics. Chrysler needed to persuade them that the 300C represented an alternative that would make them stand out to their customers.

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