Mosquito Netting

Background

Per capita, Winnipeg has the largest cottage-owning population in Canada. And Winnipeggers love their internet as much as their cottages. But, they've never been able to enjoy both at the same time, since cottage country is too remote for traditional internet. The Rogers Rocket Hub offered a great solution for wireless hi-speed internet, but there was very little awareness of either the brand or the product.

To tackle both problems, Winnipeggers were targeted with direct mail just before the first long weekend of cottage season.