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The Most Colossal Casserole

Campbellā€™s Kitchen

Issue 26 | March 2013

Background

Campbell’s wanted to drive awareness and increase traffic to their recipe website, Campbell’s Kitchen.

Thanksgiving was just around the corner, and Campbell’s had a holiday recipe with a cult-like following: Green Bean Casserole. The challenge was to get those people viewing the recipe to start sharing it through social media.

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