We were in Castelao, without being in Castelao
Visa
Issue 34 | March 2015
Agency
Proximity Colombia
Creative Team
CEO: Hernán Peña Creative VP: Alejandro Aponte Creative Director: Adriana Álvarez Creative Director: Emilio Mutis Web Designer: Johana Hernández Art Director: Carlos Sanabria Copy: Sebastián Henao Account Director: Lina Toledo Account Manager: Jeimy Hernández
Other Credits
Other: Visa Client Team.
Date
July 2014
Background
Visa was an oficial sponsor of the world cup, Brasil 2014. The task was to demonstrate that Visa and every person in Colombia were supporting the team no matter the distance, so it was necessary to create and activate.
Idea
Using facebook native tool, it was proved that everybody could be with "la tricolor" (national team) for its most important match. With a post Colombian people were asked to check in at the stadium the match was being played. Case video: http://204.232.238.132/VisaCastelaoEnglish/
Results
More that 13.000 check ins in less than 4 hours. More info in: http://204.232.238.132/VisaCastelaoEnglish/