Emoji Up A Gift
Proximity London/Evelina London Children’s Hospital
Issue 42 | March 2017
Every year, ad agencies are compelled to navigate a sea of festive clichés for a brilliant creative idea that will earn praise and recognition from their clients – clients who are busy at the best of times, not least the frantic Christmas period. All too often, this pressure to deliver a masterpiece completely takes over what Christmas is really about: giving to others.