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Emoji Up A Gift

Proximity London/Evelina London Children’s Hospital

Issue 42 | March 2017

Background

Every year, ad agencies are compelled to navigate a sea of festive clichés for a brilliant creative idea that will earn praise and recognition from their clients – clients who are busy at the best of times, not least the frantic Christmas period. All too often, this pressure to deliver a masterpiece completely takes over what Christmas is really about: giving to others.

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