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Martini DJ Bot: Keeping summer alive

Bacardi

Issue 43 | June 2017

Background

 Martini is traditionally enjoyed during summer evenings between 5-7pm, aperitivo time. So the challenge was to keep Martini relevant to millennials when the clocks went back in the autumn, heralding the arrival of winter and signalling the end of summer. An emoji-fluent Bot asked followers to describe their summer using the universal language of emojis. Based on these the bot would create a personalized Spotify playlist featuring that summers biggest anthems, enabling followers to keep that summer, and aperitivo, feeling going all through the winter.

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