Mail & Door Drops

Pulse Will You Be in?
TV Licensing
Issue 50 | February 2019
Background
In the UK, if you watch or record live TV, or download and watch BBC programmes on iPlayer, you need a TV Licence. It’s the law. So, every month letters are mailed out to approximately 1.4 million unlicensed householders, explaining why the recipient needs the licence and what the consequences are of breaking the law. And every month, many recipients still ignore them. The challenge was to find a new way to cut through, get noticed and get opened.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- FA CUP
Issue 11, June 2009 - Sandwich
Issue 16, September 2010 - Fans against all odds
Issue 44, September 2017 - Water Light
Issue 60, September 2021