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The Economist – British Election

The Economist

Issue 46 | March 2018

Background

When the UK was thrown into a snap election, The Economist had to react. Events like these represent big opportunities to grow its readership. However, the result was seen to be a foregone conclusion and people were 'switching off' from the subject. So the idea was to offer every person in Britain free access to The Economist's alternative perspective to help encourage them to engage and inform their vote.

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