Online & Digital
Antonio, a heck of a guy
Pullmantur Cruises
Issue 46 | April 2018
Agency
Proximity Madrid
Creative Team
Executive Creative Director: Susana Pérez Creative Director: David Vijil Copy: Sacramento Martínez, Marina del Olmo Art Director: Arturo Sánchez, Susana Ramírez
Date
November 2017
Background
Antonio Benedico is a 93-year-old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons.
Idea
If Antonio couldn't leave home, the idea was to transform one of their cabins for him so he could do what he most loved to do in the world: travel with Pullmantur.
Results
More than 7 million views on YouTube, 2.5 million on Facebook and more than 1 million on Twitter.