JOKER FESTIVAL LIVE!
Loterías y Apuestas del Estado
Issue 53 | January 2020
Agency
Proximity Madrid
Creative Team
Global Chief Creative Officer: Eva Santos Executive Creative Director: Susana Pérez Creative Director: David Vijil Creative Supervisor: Raúl Somaza and Fernando Esteban Art Directors: José Luis Díez
Production Team
Head of Production: Gemma Selga Illustrator, Animation, Postproduction: Alicia Manero
Other Credits
Executive Account Director: Cristina Esteras Brands Group Director: Javier Arranz Account Director: Sandra Cabrera Account Executive: Esla de Murga
Date
October 2019
Background
Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, the character created for La Primitiva: Mr Fate was used.
Idea
The idea was to pay a resounding tribute to one of the greatest performances in the history of rock to announce Joker Festival. Five of the most important Spanish bands, playing in the 5 main cities of Spain, the same day and the same time, but one special condition: you won’t know which one of the possible five groups will hit the stage until the show begins. Same as Joker game.