Mail & Door Drops
The First Car Catalogue made by kids for kids
Renault
Issue 43 | June 2017
Background
Society has changed a lot in the last 20 years. Families behave in completely different ways and when parents make decisions there is much more participation involved, the kids getting involved.
Renault realised that they could not target adults alone, they needed to include children because they contributed to the purchase decision too.