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A lot for very little

KFC

Issue 57 | December 2020

Background

The brand covered the streets with real reviews coming from users who rated KFC chicken with one single star. The goal was to to find them and give them free chicken. “A lot for very little” is the slogan of the brand’s new campaign, and its goal is to find these people who gave KFC “very little” and respond by giving them “a lot” of chicken. The brand also launched a callout through social networks under the hashtag #AlotForVeryLittle to discover these disgruntled users’ identity so they can recover hope for KFC.

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