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Backdoors

KFC

Issue 59 | June 2021

Background

The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor’s employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free. The american company, aware that competitors won’t be able to resist this product, extends an invitation to every worker of these companies who visits KFC back doors on 27 February will receive a free burger.

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